Building A Culture of Intrapreneurship With Amandine

Director, Communications, Public Relations and CSR, CORBY

I think the key for us at Pernod Ricard has been the arrival of our new CEO. Our founder, Paul Ricard with his grandfather who was a true interpreter who started with 1 brand 1 drink and it became the worldwide a co-leader in wine and spirits it is today the arrival of his grandson Alexandre Ricard just 2 years ago who's just 43 old years ago brings a lot of fresh air into the group and a new way of thinking so that has been one way to revive really intrapreneurship in the group.